Effective search engine optimization (SEO) strategy is crucial for dental marketing websites. But keeping up with it is a challenge because Google – the behemoth of world wide web search engines – keeps changing the rules of the game. Internet Dental Alliance, Inc. (IDA), however, is well-prepared to stay on top of the changes. Its new Web Portals – part of its New Patient Marketing Machine™ – are supported by a team of full-time SEO professionals. That means IDA members’ dental websites will continue to generate leads, and dentists can focus on treating their patients – instead of trying to figure out Google’s next move.
IDA’s New Patient Marketing Machine™ manages both onsite and offsite SEO for its members. IDA’s unique LeadFire technology handles onsite SEO, and can generate hundreds of pages of articles within minutes – all optimized with keywords that high-value patients are searching for online. This helps practices attract new patients looking for the specific treatments and services their practices offer, such as orthodontist, cosmetic dentist, sedation dentist, etc.
“Dentists often ask me to describe the difference between a Web Portal and a website,” states dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “What IDA offers is so much richer than a conventional website. These portals are websites, sure, but they’re so much more! They’re powerful, dynamic, and instantly customizable.”
One of the ways IDA provides offsite SEO for its member Portals is through its network of Dental Directories. Doctors and their practices are automatically listed based on the keywords associated with their Portals. Geographic keywords such as Zip codes, city names, etc. attract new patients searching on-line for a dentist near them. Dental market keywords generate leads based on searches for specific treatments and services, such as implant dentist, oral surgeon, dental financing, etc.
“Good search engine results positioning (SERP) is the holy grail of dental marketing. But that takes constant education and vigilance,” states Du Molin. “We take care of all that. The ideal on-line dental marketing strategy for dentists is to set up multiple targeted websites to get the exact kinds of patients they want – and IDA makes it simple to do that!”
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including on-line dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it finished its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.
Read the full story at http://www.prweb.com/releases/dental-marketing/dental-websites/prweb9560575.htm
source : www.digitaljournal.com
Submited at Thursday, May 31st, 2012 at 6:00 am on Uncategorized by jessica
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