CHARLOTTESVILLE, Va (PRWEB) May 30, 2012
Tad Miller, VP of Accounts, and Cady Condyles, Director of Marketing at the full service search engine marketing firm, Search Mojo, will talk at the Search Marketing Expo Advanced Marketing Conference on June 5-6 in Seattle, Washington. Miller’s session, Maximizing Enterprise SEM, will review ideal practices for managing search campaigns for massive scale, enterprise clients. Miller will talk along with Craig Macdonald, Senior Director of Product Marketing with Microsoft Search Advertising, James Mathewson, Global Search Strategy Lead with IBM, and Lisa Sanner, Director of Paid Search with Point It. Condyles’ session, Auditing PPC Campaigns, will discuss common mistakes and red flags to look out for when auditing a PPC account. Condyles will talk along with Joe Kerschbaum, VP of Clix Marketing, Melissa Mackey, Search Supervisor with gyro, and David Rodnitzky, CEO of PPC Associates.
“The perceived importance of paid search has dropped significantly in recent years,” stated Condyles. “With new digital channels like social and mobile garnering so much attention, many marketers have a set it and forget it attitude when it comes to search. Paid search is an important channel when managed correctly and needs to be regularly audited and updated. The power of search should not be underestimated.”
Miller’s presentation will focus on PPC campaign management of enterprise accounts. These massive scale clients need to treat PPC differently from other forms of advertising. A data driven approach is necessary for successful PPC campaigns. Condyles’ presentation will highlight the ideal practices for auditing PPC campaigns. Session attendees will learn simple ways to spot red flags, avoid common PPC mistakes, and improve PPC performance.
As the Vice President of Accounts, Tad works directly with Search Mojo’s clients to manage and execute their search engine optimization, pay per click advertising, and on-line marketing strategies. Tad has a broad spectrum of search marketing experience in working with Fortune 500 insurance companies, pharmaceutical companies, OEM automotive manufacturers and small start-up on-line businesses to significantly improve their natural search engine rankings using Search Mojo’s proven Search Engine Optimization process.
Tad has also managed over $35 million dollars of search marketing budgets for clients with a proven record in conversion optimization through strategic bid management, budget re-allocation and landing page design and testing.
Cady Condyles is the Director of Marketing for Search Mojo, a search engine marketing bureau offering Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, Online Reputation Management and Facebook Advertising.
Cady has over eight years of experience creating, managing and optimizing PPC programs for multichannel advertisers. With Search Mojo, she develops and expands the marketing plans while coordinating the public relations & social media efforts, managing SEO & PPC campaigns, and handles event and trade show management. Cady graduated from the University of Virginia with degrees in Economics and Psychology. You can follow her on Twitter as @CadyCondyles.
SMX Advanced is the only search marketing conference designed exclusively for experienced world wide web marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. And there will be plenty of learning and sharing. The most accomplished search marketers in the world will present slicing edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.
source : www.prweb.com
Submited at Wednesday, May 30th, 2012 at 6:00 am on Uncategorized by madison
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