Leave it to the experts

Posted: Thursday, September 15, 2011 10:49 pm | Updated: 10:55 pm, Thu Sep 15, 2011.

I have an old Victorian house that was built in 1900. It’s beenrehabbed and put back together several times, most of the time byan industrious home owner or his friends. I’m no exception. Thisweek, as I was repainting the basement walls, I realized the beautyof blue painters’ tape. Not only is that tape good for saving yourbaseboards from a loaded paintbrush, it is also great forpreventing roller brush paint splatter from hitting things youdon’t want splattered with accent paint. Of course, I realized thisAFTER I had just about finished by work … with and without thehelp of painters’ tape.

During my painting project, I was out of my area of proficiency.The project took longer than I expected. I did not have the righttools. And while I think the walls looked pretty good, they wouldhave looked much better had a professional painter done the workand I could have spent my day doing something else, like my realjob.

This summer I met someone at a marketing conference whospecialized in on-line marketing and search engine optimization. Hespoke well, seemed very knowledgeable and gave me the sense ofconfidence that he knew what he was talking about. I took one lookat his web site and just closed the window in my browser. Perhapshis techniques worked for him, or a certain industry he catered to,but his website was cluttered, loud and had way more informationthan I’d think about putting on a site. It’s important to put togethermarketing materials that will spark a cord with your targetaudience, be that with the design, word choices and media choices.Your web site designer and copywriter should be able to addressthese issues with you and provide valuable guidance to ensure youare talking the language your customers comprehend and arecomfortable with.

Posted in Industries on Thursday, September 15, 2011 10:49 pm. Updated: 10:55 pm.

source : www.ourcoloradonews.com